John M. LaPerch, Digital Strategy

DIGITAL STRATEGY & REVENUE ARCHITECT

John LaPerch is a digital strategy and revenue expert who helps organizations turn advertising and analytics into growth leadership can trust.

He focuses on the part most teams struggle with, not running ads, but building a marketing system that clearly connects spend to revenue or lead volume. His work centers on fixing broken funnels, cleaning up attribution, and putting structure around channels that are often run in isolation.

John works across attractions, technology platforms, and film distribution. He is deeply hands-on where it matters most, including tracking architecture, attribution design, Performance Max and Search structure, creative alignment, and the first rounds of optimization that determine whether a system will scale or fail.

His approach is simple and disciplined. Build the structure correctly. Launch it with intent. Prove what is working. Then help internal teams run it confidently without dependency. Once performance is established, his role shifts toward strategic oversight and ongoing support.

Clients value his ability to explain complex systems in plain language, provide direct answers, and deliver reporting that holds up in leadership, board, and investor conversations. The result is a clean, defensible marketing operation that supports sustainable growth and stands up to scrutiny.

Areas of Focus

• Marketing system design and revenue attribution

• Funnel and conversion architecture

• Paid media structure across major platforms

• Performance measurement and executive reporting

• Team enablement and operational handoff